Bachlecor of Business Administration

This module explores fundamental concepts of business on a global scale and develops the
learner’s understanding of the interdependent intricacies of international trade, politics, and
culture, and their impact on international business management. This module explores
managerial principles of international business that will help students make sound decisions on
an international level.

1. Define International Business Management Terms
2. Discuss international business strategies
3. Assess international currencies’ effects on a business.
4. Explain international policies
5. Outline international business plans
6. Recommend international strategies to a corporation

1. Introduction to International Business
2. Global Trade and Investment
3. Currency Fluctuations and Prices
4. Strategic International Business
5. International Business Operations
6. International Cultures

International corporations have to pay close attention to both national and international factors
that affect how their corporations run. The international business environment includes many
different topics from supply and demand, tariffs and taxes, to the political climate and more. This
module explores the multidimensional aspects of the international business environment.

1. Define international business environment terms
2. Discuss factors that affect international business
3. Classify international business environmental positions
4. Assess the international business climate

1. Introduction to International Business Environment Terms
2. Environmental Business Factors
3. Corporate Aspects to International Business Environment
4. Cultural Risks and International Business Environment
5. Politics and International Business Environment

Multinational firms deal with different cultures, customs, and practices from their employees, and these firms have to create policies that are both fair and respectful of their employee’s multicultural traditions, yet while still working towards the firm’s mission and goal. This module will help the learner look at all of the different complexities of managing a diverse workforce.

1. Identify international management workforce terms
2. Explain international human resource management theories
3. Determine correct HR policies for international employees
4. Categorize current international human resource trends

1. Introduction to International Workforce Management
2. Cross-Cultural Management
3. International HR Theories and Practices
4. Managing Diversity in the Workforce
5. HR Trends and Globalization

Import and export management is the managerial process that companies use to plan, control, organize, and strategize the resources needed to import or export goods around the world.

This module will look at the necessary strategies used to import and export goods, how to properly document inbound and outbound products, and effectively use trade agreements to the benefit of the company.

1. Define import and export management terms
2. Compare insurance options and major insurance coverage
3. Determine how exchange rates affect trade
4. Use appropriate documentation for important or exporting products
5. Classify imported and exported goods into appropriate categories
6. Assess payment options appropriate for importing and exporting goods
7. Summarize important effective import and export strategies

1. Introduction to Import and Export Management
2. International and Regional Trade Agreements
3. Planning and Documenting Import and Exports
4. Export Channels of Distribution
5. International Logistics and Risk Management
6. Pricing and International Trade

The Capstone Project is the final module for a BBA for each specialization. It is a research module where the student will choose a research topic based on his or her BBA specialization.

The student will write a 3,000-word capstone project paper. This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in International Business Management.

The rationale behind the Capstone Project is for the student to apply the theoretical knowledge gained throughout the International Business Management Programme. By completing the Capstone Project, students will demonstrate their
abilities to apply the necessary theories in a real-world application.

1. Choose a research topic
2. Review appropriate literature for research papers
3. Understand research methodology
4. Analyze the results of the research
5. Conclude research papers with valid evidence
6. Contribute research to the business world
7. Create a presentation
8. Link business strategies and theories to real-life application

1. Introduction to Research
2. Plagiarism and Academic Integrity
3. Steps to Conducting Research
4. Important Research Chapters
5. Research Methodology
6. Forming Conclusions
7. Presenting Research

This module will help to develop a learner’s ability to assess the international trade environment.

Trade policies affect which country an international corporation can operate, and conduct business in, and therefore, this module explores the impact of trade policies on an international business.

1. Define international trade and contemporary issues terms
2. Outline current business issues
3. Understand the link between geographic locations and trade
4. Assess a country’s immigration and trade policies

1. Introduction to International Trade and Contemporary Issues
2. Current Affairs in International Business
3. Trade and Immigration Policies
4. Geographic Locations and Trade
5. International Trade Agreements

International Marketing is the application of marketing principles in multiple international markets.

International marketers undertake the task of discovering the most effective way to market services and products to consumers in numerous countries while respecting various traditions, mannerisms, and cultural differences. This module, International Marketing, looks into the social, political, economic, and environmental factors of marketing.

1. Define international marketing terms
2. Identify target markets in multiple countries
3. Determine appropriate marketing strategies for target markets
4. Research international pricing and payments
5. Assess international markets’ social, political, economic, and environmental factors
6. Develop an international marketing campaign

1. Introduction to International Marketing
2. Target Markets
3. Social, Economic, Political, and Environmental Marketing Factors
4. Pricing and Payments
5. Cultural Sensitivity and International Marketing
6. International Marketing Strategies

International Economics is the module that explores why countries trade with each other, who regulates trade, and how trade is conducted between countries.

This module will also explore some of the ways trade between two nations can affect other nations and the ethical
constraints on international trade.

1. Define important international economic terms
2. Explain the relationship between international trade and currency fluctuation
3. Understand international trade theories
4. Critique international trade policies

1. International Trade Theory
2. International Trade Policies
3. Balance of Payments
4. International Trade Agreements
5. Currency Fluctuation and Trade